AI Training & Workshops
Practical virtual and in person training for individuals, teams, and organizations that want to use AI confidently and responsibly.
Explore Training
Certified AI Consultant • Educator • Systems Strategist
I make AI practical for the people and businesses ready to use it.
I help small business owners, professionals, and teams understand AI, improve their client experience, and build practical systems that make work easier.
Founder, She Builds Systems
Ways to Work With Me
How I Can Help
Whether you need education, strategic guidance, or a system built for your business, I help you identify the right opportunity and move forward with clarity.
Client Experience Consulting
I review how clients discover, contact, book, and begin working with your business, then identify opportunities to make that experience more seamless.
Improve Your Client ExperienceAI & Automation Implementation
I design practical voice agents, lead response systems, workflows, and automations around real business needs.
Explore AI SystemsFeatured Work
Selected Work
A closer look at how I turn business challenges into practical, thoughtfully designed solutions.
Amara AI Receptionist
A conversational voice assistant designed to manage missed calls, answer approved business questions, collect caller information, support appointment booking, and create a clear human handoff.
Voice AI • Lead Response • Client Experience
View Case StudyAutomated Travel Inquiry Experience
A connected inquiry and follow up process designed to acknowledge prospective clients quickly, collect the right information, and create a more organized path from inquiry to consultation.
Workflow Design • CRM • Client Communication
Case Study Coming SoonClient Onboarding Experience System
A structured onboarding concept that helps service businesses provide clear next steps, confirmations, reminders, and consistent communication.
Client Journey • Automation • Systems Strategy
Case Study Coming SoonMeet Erika
I teach the technology, and help you apply it.
I’m Erika Cassell, a Certified AI Consultant, educator, systems strategist, and entrepreneur based in Tampa Bay.
My approach to AI is practical and people centered. I help business owners and teams understand what the technology can do, why it matters, and how to use it in ways that support their actual work.
Operating my own businesses showed me that technology is only valuable when it improves the experience behind the business. That perspective shapes how I teach, consult, and build.
I make complex tools easier to understand, identify the opportunities worth pursuing, and create solutions that feel intentional, not overwhelming.
Certified AI Consultant • Business Systems Strategist • Founder, She Builds Systems
Practical AI Education
Learn With Erika
Clear, practical AI education designed to help you understand what you are using, why you are using it, and how it can support your work.
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What Agentic AI Actually Means
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Protecting Your Marketing Privacy in ChatGPT
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Where Small Businesses Should Start With AI
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Speaking and Training
Bring Practical AI Education to Your Team or Community
I provide engaging, approachable AI education for organizations, small business communities, professional groups, and individuals. Sessions can be delivered virtually or in person and tailored to the audience’s experience, goals, and industry.
- Team training
- Business workshops
- Conference sessions and panels
- Community education
- Virtual instruction
- Individual AI coaching
Book Erika
Ready to use AI more intentionally?
Book a focused strategy session to identify the clearest opportunity in your business and determine the most practical next step.
$25 strategy session • Credit toward an implementation package booked within seven days
Start With the Free Business Audit